Fusion – the first-ever FinTech business incubator in Switzerland – exists to shape innovation in financial services by combining up-and-coming tech talent with Swiss state-of-the-art financial know-how. As a Fusion member, Notz Stucki is actively involved in the incubation process.
Discover our series “7 questions to a start-up” to get a feeling of who are the participants of the incubator Season 2!
7 questions to Tiphaine Saltini, co-founder of Neuroprofiler
Based on 4 years of academic research in Machine Learning and Behavioral Finance, Neuroprofiler helps financial advisors assess the investor profile of their clients through a serious game compliant with last European regulations.
The questionnaire is anonymous and can be sent to the client by e-mail or be taken on the device of the Financial Advisor. Client profile analysis is immediate and provides a rich insight into the investor personality of the client (1 million+ possible Investor profiles) in order to provide a tailor-made portfolio.
The game can be taken in whiter label via our API or SaaS platform.
1/ Who are you?
Two passionate entrepreneurs in behavioral finance and machine-learning
2/ What does your company do?
Neuroprofiler is a behavioral finance game that helps Financial Advisors assess the Investor Profile of their clients, in line with last European regulations.
3/ What’s the founding story behind Neuroprofiler?
Graduated in Cognitive Science and Management, I worked in private banking where I realized that there was an issue in the way financial advisors were assessing their Client Investor Profile. Since, at that time, I was also beginning my PhD in Behavioral Finance, I decided to build a business-friendly application based on Nobel Prize D. Kahneman’s theories to help Financial Advisors assess their Customer Profiles scientifically.
Later, I had the chance to convince Julien, who was working at that time as a quantitative analyst in a private fund, to join me as CTO expert in Big Data and Machine Learning. He is ranked among the 20 best Machine Learning experts in France.
4/ What was your proudest moment in your company’s history so far?
Winning the Fintech Global Challenge and start a pilot with the group BPCE was probably our proudest moment as it represented a turning point in Neuroprofiler’s history.
5/ What’s the vision behind Neuroprofiler?
Financial Advisors are required by MiFIDII to assess the Investor Profile of their clients, but the tools used today are poorly compliant, boring and have no scientific validity. Neuroprofiler’s objective is to offer a serious game fully compliant and scientifically based that will be useful to clients and Financial Advisors.
6/ What’s your biggest challenge right now?
On top of fund raising, we want to set at least two or three additional pilots by the end of the year with international financial institutions.
7/ Is there any inspirational saying or words of encouragement you want to share with other creative/disruptive professionals?
“Giving up on our long-term goals for immediate gratification, my friends, is procrastination.”
Dan Ariely, Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Photos & Text: Tiphaine Saltini